Quality and taste
Fazer’s confectionery brands are based on the quality and taste of the products, and their cultivation is a central value in the company. It is said that, back in the day, Karl Fazer said: ‘We must strive to exceed our customers’ expectations.’
Some of the confectionery products that are still going strong were first created in the late 19th century.
Today, Fazer is an innovative creator of new products and concepts. We develop both ourselves and our products, and always aim to look forward. Quality comes by using only the best ingredients, an excellent recipe, world-class manufacturing processes and professionally skilled personnel.
In the confectionery business, Fazer is Finland's leading company and a strong player in the Baltic Sea area. Products are produced in three factories located in Finland: Vantaa, Lappeenranta and Karkkila. Fazer’s confectionery products are sold in more than 40 countries.
Fazer’s chocolate products are made at the Vantaa factory. Our most important chocolate brand is Karl Fazer milk chocolate. Its secret recipe has remained the same since 1922, when Fazer’s milk chocolate was launched in its famous blue wrapper. The uniqueness of Karl Fazermilk chocolate lies in the high-quality, Ecuadorian Arriba cocoa beans and fresh milk used in its manufacture.
The Geisha chocolate bar was launched in 1962. Over the years, the product portfolio has been expanded: nowadays, it also contains smaller bars and confections. Today, the product series is one of Fazer’s most popular international brands.
Fazer’s sugar confectionery products are produced at the Lappeenranta factory. Sugar confectioneries include, for example, sweets, liquorice products, marmalade and pastilles.
Marianne candy was launched in 1949. The product combines the Russian confectionery tradition with a French mint flavour.
Tutti Frutti pastilles were launched in 1946 and wine gums in 1989. Today, the product is very popular in many of Fazer’s select markets.
Fazer’s oldest product that is still on the market, Pihlaja candy, is also manufactured in Lappeenranta. The product was launched in 1895, only four years after Karl Fazer had established the French-Russian Confectionery in Helsinki. It is believed that the recipe originated from Russia and that Karl Fazer brought it with him when he returned to Finland after his study years.
Xylitol chewing gum and xylitol pastilles
In 2008, Fazer joined the product segment of xylitol chewing gums and xylitol pastilles, a market that is continually growing. Fazer’s chewing gum factory is located in Karkkila. Xylitol is a natural sweetener that tastes good, fresh and cool. The effects of xylitol have been studied for a long time, and the research results undoubtedly show that xylitol prevents and reduces cavities and has dental health benefits when used on a regular basis. The company’s most popular products include, for example, Xylimax and Moomin full xylitol chewing gums.
In 2012, Fazer acquired biscuit production in Finland and in 2013 the first biscuits under the Fazer brand were launched at the market.