Fazer started to bake bread as well, at first small-scale at Kluuvikatu. Finnish rye bread became an important part of the bakery operations in 1958 when Fazer bought the Oululainen bakery. The large assortment of Oululainen had two transcendent products: their traditional Finnish rye bread and rye crisps. Their popularity has not been shaken by the decades.

At first, Fazer had own bread stores in Helsinki. Since 1952, fresh bread has been delivered to retail stores.

Innovation is important in bakery operations, too. Fazer introduced Finland's first sliced and packed toast to stores in 1966. At that time, toasters became a popular wedding gift for newly-wed couples. Today, a lot of effort goes into the development and research of rye products and ingredients made of rye.