‘We are continuing our growth strategy and strengthening our position, both in Sweden and in oats. During the past few years, we have already invested 15 million euros in Finnish oats. With this acquisition, Fazer will be a player in the international milling business. Our aim is to grow internationally and export oats from Finland and Sweden to the Central European markets and Asiaʼ, says Christoph Vitzthum, President and CEO of the Fazer Group.
Rapidly growing demand for Nordic oats
With the health and well-being trend, the superfood oats is booming worldwide. Nordic oats are pure, natural and of excellent quality. The demonstrated and EU approved health effects of oats interest consumers.
In response to the increasing demand for oats, Fazer built an oat mill in Lahti, Finland in 2013 and is currently investing in doubling its capacity (2016-2017). With the acquisition of Frebaco in Lidköping, Sweden, Fazer will further double its capacity in oats. The new international mill is a significant player in the global export of oats. Today, over half of Fazer’s net sales from oats come from exports to 30 counties. The recently launched value-added oat ingredients - oat beta-glucan, oat protein and oat oil - are aimed at the global market.
‘Oats are an international success story for our milling business. Fazer and Frebaco have both been working with R&D and product development of oats in cooperation with universities and scientists. Now we join forces for an even deeper know-how of this Nordic super grain. We will also enter the retail channel in Sweden with Frebaco’s consumer productsʼ, says Heli Arantola, head oftheFazer Mills business.
Frebaco, with its oat, wheat and rye mills, is located in Lidköping, Sweden. The mill produces high-quality products and healthy Frebaco Kvarn branded organic products: flour and oat products for the food industry as well as muesli, porridge and breakfast cereals for the consumer market. All the grain used in Frebaco’s products is cultivated locally in the Västgötaslätten area.
‘Oat-based products are rapidly growing in the food industry and consumer markets. We see Fazer as a new owner that provides the right prerequisites for the further development of Frebaco’s operationsʼ, says Frebaco’s Managing Director Stefan Hollerup.
Fazer Mills in brief
- Fazer Mills, established in 1971, produces different grain products, such as flour, flakes and mixes for bakeries and other food industries.
- Fazer is the largest mill in Finland and represents the highest professional expertise in the milling business.
- Employs ca 70 people.
- In 2015, the net sales of Fazer Mills amounted to 60 million euros.
- The American Institute of Baking (AIB), an external certifying organisation well-known in the field, audits Fazer Mills’ production process annually. In 2015, the results of the audit were, once again, excellent.
Frebaco in brief
- Located in Lidköping, Sweden.
- Established in 1981.
- Oat, wheat and rye mills.
- In 2015, the net sales of Frebaco amounted to 268 million SEK.
- Employs ca 60 people.
- High-quality products and healthy Frebaco Kvarn branded organic products: muesli, porridge and breakfast cereals
- FSSC 22000, ISO 9001 and ISO 14001 certificates.
Pictures: www.fazergroup.com/pictures, ”media_press”, ”Fazer Mylly”
Heli Arantola, SVP, Strategy & Renewal, Fazer Group, Fazer Mills, tel.: +358 500 505 762
Ulrika Romantschuk, SVP, Communications & Branding, Fazer Group, tel. +358 40 566 4246
Request for interviews: Leena Majamäki, tel. +358 40 585 1585
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Fazer is an international family-owned company offering quality bakery, confectionery, biscuit and grain products as well as food and café services. Fazer operates in eight countries and exports to around 40 countries. Fazer’s mission is to create taste sensations. Fazer’s success, ever since its establishment in 1891, has been based on the best product and service quality, beloved brands, the passion of its skilful people and the Group’s responsible ways of working. This year marks Fazer’s 125th anniversary and 150 years from the birth of Karl Fazer, the founder of this successful Group. In 2015, Fazer Group had net sales of more than 1.5 billion euros and nearly 15,000 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact.
Makes the world taste good