January

All of Fazer’s restaurants in Sweden achieved ISO 14001 certification.

In Finland, Fazer relaunched its nostalgic fruit and liquorice Merkkari sweets.

February

The Group opened its first restaurant under the Fazer brand in Sweden. Located in Fleminggatan, Stockholm, the restaurant focuses on high quality lunches and taste sensations.

March

Fazer's Jukka-Pekka Törmälä was chosen as Finland’s Head Waiter of the Year 2013.

April

Fazer made a commitment to the Baltic Sea Action Group (BSAG), vowing to develop its production, ways of working, and product and service offering in a manner that contributes to the promotion of the ecological balance of the Baltic Sea.

The 25th Gateau premium bread bakery shop opened in Sweden, in the brand new, modern Hornstull shopping area.

Fazer products were named among the best novelties in the Baltic in 2012. For the fifth year, AC Nielsen announced the most successful new products from the region’s fast-moving consumer goods sector. Geisha Dark was named the best novelty in the confectionery category in Estonia, and Fazer Gardˉa toast topped the bread category in Latvia.

May

Fazer reshaped the biscuit market by reintroducing its famous Julia and Suffeli confectionery in the new form of delicious biscuits.

Fazer announced its objective to increase the proportion of cocoa that complies with responsibility programmes to 40 per cent of total cocoa purchased during 2013. According to Fazer’s cocoa vision, by 2017, the origin of the cocoa used by the Group will be traceable and meet responsibility requirements.

Fazer added country-of-origin labels to the main ingredients of its lunch dishes at Amica restaurants in Finland.

A group of personnel from Fazer’s bakeries and chocolate factory spent a workday performing volunteer work at the SOS Children’s Village in Tapiola, Finland.

Fazer’s chef, Vibeke Frisk, was presented the School Chef of the Year award at the White Guide Junior Gala in Sweden.

June

Garde˙sis Bread Home opens beside the Fazer Bakery in Kaunas, Lithuania. The new shop is a venue for sharing knowledge and testing bread novelties and concepts.

Fazer Mill & Mixes achieved its all time record-high score of 860 points in the quality audit by the American Institute of Baking (AIB).

Fazer representatives visited Biéby, a cocoa farming community in Ivory Coast to inaugurate a school, which was established through a donation by Fazer Group.

July

A Fazer representative spoke at the seminar "Healthy food and informed customers" at the Almedalen week in Sweden.

August

The traditional Fazer Café in Munkkivuori was transformed according to the new Fazer Café concept. The refurbish­ed café embraces the tradition Karl Fazer built in 1891 while also reflecting trends from today’s continental European cafés.

September

Fazer was awarded with the European Candy Kettle Award for the second time in recognition of its out­standing achievements in the competitive confection­ery industry.

Once again, Karl Fazer Milk Chocolate and Fazer were selected as Finland’s most valued brands. Fazer’s Geisha, Reissumies, Marianne, Fazer Puikula and Oululainen brands also placed among the top 100 brands in the country.

Fazer’s beloved Marianne mint chocolates con­quered a new area in Sweden when their delicious taste was combined with the famous Delicatoboll.

October

In its fourth year, the Geisha Pink Ribbon campaign raised 406,000 SEK for the Breast Cancer Association in Sweden. The campaign has also been carried out in Finland, Estonia, Latvia and Lithuania.

Fazer bought Skandinavisk Mat Invest (SMI), a food service company in Norway. The acquisition made Fazer one of the leading food service providers in the country.

November

Fazer Magic, a premium selection of chocolate pralines, was launched. The new line of products is designed especially for the international market.

In Latvia, Fazer introduced Select, a new bread family based on international recipes.

December

Lingonkusar bread was the number one selling novelty in Sweden in 2013.

To mark the 100th anniversary of the birth of the illustrator and author Tove Jansson, Fazer introduced new Moomin products and renewed the appearance of its Moomin packages. Fazer’s collaboration with Jansson began in 1937.

In Denmark, 2013 was dedicated to increasing the consumption of animal welfare approved meat. As a result, the use of approved meat more than doubled from 5.1 per cent to 12.7 per cent in Fazer's restaurants.

Fazer Food Services Finland was rated the best in its sector in a corporate image survey. The organisation was ranked number one in operating reliability, service selection, development of operations, product quality, taking environmental matters into account, and in future prospects.

Fazer’s bakery products won four awards in the Lithuanian Products of the Year 2013 competition. In the national competition, Fazer’s Gardesis brand won three gold medals and one silver. Gold medals went to two rye breads: Gardesis, and Jore with dried fruits. Awards for the year‘s best novelty went to the PRIVET! Russian plaited loaf, and the Mexican-style bread HOLA!, which received gold and silver medals respectively.