At Fazer, fish is an important ingredient mainly in meals served by restaurants in the Fazer Food Service business area where a big quantity of meals is typical. Therefore, in order to grand freshness, we mainly use frozen fish and, when possible, also fresh fish. Fish composes approximately 10% of the raw materials used in Fazer Food Services.
We are aware of the problems related to fishing and fish culture. It is also important for us that our customers can enjoy their meals knowing that the fish we serve has been sourced responsibly.
As part of Fazer’s extensive responsibility programme, Fazer’s restaurants in Finland, Sweden and Denmark have been following WWF’s recommendations regarding the use of seafood since 2010. WWF’s seafood guide helps to assess seafood sustainability.
In our restaurants, we do not use fish or shellfish marked on WWF’s red list. This means we don´t use fish that is from unsustainable and overfished fisheries. In addition to this, we have set country specific targets. For example, in Finland the target is to double the share of green list fish. Green means that the fish is from well-managed, sustainable stocks that are not overexploited. In Sweden, the target is to increase the share of MSC certified fish. In 2012–2013, Fazer conducted a two-year cooperation with WWF Finland to promote responsible fish and seafood sourcing.