Fazer Confectionery and its iconic chocolates are heading towards international expansion. We are currently present in more than 40 countries around the world through our products and services. We aim to expand to new markets while strengthening our position and competitiveness in the existing ones.
Performance in 2017
2017 was an excellent year for Fazer Confectionery, as our overall performance reached an all-time record. Nearly all commercial units exceeded their targets and improved their figures from the previous year.
Competition in chocolate tablets was tough, but we were able to defend our core market in Finland. The confectionery market volume increased during 2017, and the biscuit market saw some growth as well, with Domino, Jaffa and Fasupala performing above expectations. Our market share grew in Sweden. In 2017, comparable net sales of the confectionery business area, taking into account the excise tax that was still in force in 2016 but abolished in the beginning of 2017, increased clearly from the previous year.
Fazer of the Future
Confectionery is one of the growth areas in our strategy, and we expect organic growth both in the Nordic countries and beyond. Chocolate will be the main driver for the international expansion. We will also seek opportunities for acquisitions to support growth.
Supply chain performance saw clear improvement in 2017, and we will continue to optimise it in a sustainable way. We will further develop our operational excellence and cost management through an increased focus on sales and operations planning. Core capabilities in sales, marketing and R&D will be improved further.
In addition to strengthening our chocolate business, spearheaded by Karl Fazer chocolate tablets, we will continue to develop our entire portfolio and create snacking solutions to answer consumer needs.