The popularity of healthy oats has increased in the Nordic countries and Central Europe. In order to respond to growing demand, Fazer has invested in a domestic production facility and opened a new oat mill in Lahti.

"Finland exports volumes of raw oats. Fazer wants to increase the processing rate of oats and, instead of ingredients, export finished products that require a high level of professional skill," says Pekka Mäki-Reinikka, director of Fazer Mill & Mixes.

The investment has expanded Fazer Mill & Mixes from rye and wheat to oats. At the same time, Fazer is looking for growth in new market areas, expanding its international operating area.

The Fazer mill produces flours, flour mixes and pre-mixes, flakes and fibres for various purposes. Products are delivered to demanding international food industry customers and used at Fazer bakeries.

Fazer is one of the largest private employers in Lahti, a town with 100,000 inhabitants. A total of 480 people are employed by the Lahti bakery and Fazer’s two in-store bakeries. Fazer Mill & Mixes employs more than 40 people.

Healthy oats

The Nordic climate is perfect for growing top-class oats. The popularity of oats is based, on the one hand, on their recognised health effects and, on the other, the current trend towards natural food. Oats contain beta-glucan fibre which helps control cholesterol levels.

EFSA (the European Food Safety Authority) promotes three health claims associated with oats, according to which oats help in balancing blood sugar, controlling cholesterol levels and maintaining a healthy digestion.

More information about oats, see.