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Living our values


At Fazer, we live our values. We welcome everyone to be who they are and want to empower our people to reach their full potential. We grow, improve, and learn together. We are genuine and honest to ourselves and other people. We are fearless and creative. We take responsibility for our work, people, and environment. We create food experiences that make every day a little better.

We make magic happen

We have the courage to aim high. Our goals are ambitious and clear to everyone at Fazer, and we focus on what is meaningful for consumers and creates growth and profit for the company. All can have an impact on how we proceed towards our goals. We are driven by our passion to create food experiences that bring people together, offer moments of joy and fill our ordinary lives with perfect days. We take great pride in our ability to enrich our consumers lives with magical moments. We exchange experiences and insights; we are inspired by the feedback we get and learn from each other. Together we innovate, develop, and create. And together we succeed.

We improve every day

We are free to be creative, to try and to fail. We believe mistakes are opportunities to learn something valuable. We want to encourage everyone at Fazer to take responsibility for their work and to fearlessly look for the best ways forward. We share our successes and mistakes so that we can learn from them together. Together we develop ourselves and our ways of working. We look for new creative solutions that help us and our business flourish. We are agile and embrace changes as opportunities. Our people are at the heart of our success, and we listen to their thoughts and ideas when we develop our activities.

We win as one Fazer

We trust each other and celebrate our shared successes. We enjoy a culture where we can work openly and flourish as ourselves. We treat all employees fairly and equally and believe the strongest teams consist of individuals from diverse backgrounds. Everyone is welcome, as they are, with their different perspectives. We collaborate easily with all colleagues, across Fazer. We believe our success is teamwork; we work and succeed together. As one, unified Fazer.