Fearlessly forward
In 2021, Fazer, The Food Experience Company, continued to evolve into an even more consumer-driven business, bringing joy and well-being into people’s everyday lives in a rapidly changing world.
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in the Nordics, Baltics, and beyond with exports to some 40 different countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2021, Fazer Group had net sales of 1.1 billion euros and employed approximately 8,000 people.
Northern Magic. Made Real.
Fazer in 2021
Successes and challenges
Year 2021 proved our resilience and capacity to achieve positive results even in unusual and unpredictable market conditions as the pandemic continued to cause challenges in the markets where we operate.
Strategy
As the entire industry and food system undergo fundamental changes, Fazer aims to accelerate growth by developing sustainable products and cultivating innovation based on in-depth consumer insight.
Sustainability highlights
At Fazer, sustainability is embedded into our strategy. In addition to the awarded circular economy innovation, Fazer xylitol factory, we progressed in sustainability on several fronts during the year. Key highlights include the approval of our Science Based Targets (SBTi) and our updated Sustainability Ambitions.
Highlights 2021
Fazer Bakery
Fazer Bakery’s performance was solid in 2021, and we continued to actively develop the business during the year. We introduced a new operating model in Fazer Bakery Sweden, and in Finland, we opened 17 new bakeries under our very popular shop-in-shop concept, bringing their number to a total of 120. Fazer Bakery shop-in-shops already employ a total of 700 people in Finland and the concept has been expanded to Estonia as well.
Fazer Confectionery
Fazer Confectionery achieved exceptionally strong commercial success in 2021, with good sales growth especially in countlines and seasonal products and gifts. In addition, after analysing our confectionery facilities, we identified the need to modernise our manufacturing footprint and further improve the efficiency of our production.
Fazer Lifestyle Foods
In line with our goal to become one of the leading producers of plant-based food in Northern Europe, we capitalised on consumer preference for oat products by doubling our oat milling capacity. Additionally, in December, we signed an agreement to acquire Trensums Food, a Swedish market-leading producer of plant-based drinks, to multiply our oat drink production capacity.
Our key figures 2021
1,139.8 M€
39.9 M€
Food with a purpose
Sustainability at the core
At Fazer, we develop food as a solution for a more sustainable planet and business.
Fearless people
We employ the best talent in the market and provide opportunities for growth in a modern, safe, and inclusive culture.
Sustainability Ambitions
By applying our efforts to our Sustainability Ambitions, we can best create value according to our mission, “Food with a purpose”.