Mats Liedholm has been appointed Managing Director of Fazer Lifestyle Foods and member of the Fazer Group Management Team. He has broad experience from the FMCG businesses in the Nordics as well as from leading roles in retail companies. Mats Liedholm has been working for ICA Sweden as Head of Marketing since 2014. He will start in his position at the latest in November.

Mats Liedholm has a strong background in consumer-driven businesses in Fazer’s main markets. His experience from both FMCG and retail will be a great asset in leading and developing Fazer Lifestyle Foods. Prior to ICA, he was Managing Director at Valora Trade Sweden. He has also worked in leading marketing and business positions in Swedish, Nordic and global roles at Spendrups Bryggerier AB as well as at Kraft Foods.

President & CEO of Fazer Group Christoph Vitzthum says: “We established Fazer Lifestyle Foods as part of our strategy in 2017. It concentrates on products that answer the needs of today’s health-conscious consumers who are looking for sustainable alternatives to meat and dairy and, at the same time, seek meal choices that are not tied to time and place, and is one of the major growth areas within Fazer’s business portfolio. Mats Liedholm’s strengths as a leader and driving force for building and establishing strong business oriented organisations and cultures fit him perfectly for the build-up phase of Fazer Lifestyle Foods.”

“I am proud of and extremely inspired by the opportunity to lead Fazer Lifestyle Foods in this exciting stage of its development. I truly believe in the business opportunity in the fast-moving food markets where health and sustainability are becoming increasingly more important drivers for consumer interest and consumption. The strategy established for Fazer Lifestyle Foods is very well positioned, the company has great potential and I feel truly honoured to take on this new role”, says Mats Liedholm.

Additional information

Fazer’s media phone line is open Mon–Fri from 8:00 to 16:00, tel. +358 40 668 2998