A year of renewal and innovation

In line with our new strategy, we updated Fazer’s vision and mission to guide us on the journey to become a modern sustainable food company with a joint direction.

A new business area, Fazer Lifestyle Foods, was established, with a focus on non-dairy products, plant- based meals, breakfast products and on-the-go snacking.

The new business area’s offering was strengthened with the acquisitions of Yosa oat products and Froosh smoothies businesses. The Fazer Mills business unit is part of the new business area.

We combined the offerings of Fazer Cafés and Fazer Bakery Shops into a new business unit to strengthen the development of our direct-to-consumers business. Fazer Retail as a new organisation started in the beginning of 2018.

Fazer was recognised as the Brand Builder of the Year by the Finnish Association of Advertisers, and Karl Fazer Milk Chocolate voted as Finland’s most valued brand. Fazer was also named the Best in Social Media in Finland and the Nordics in the Digital Leaders 2018 study.

We published our Sustainable Grain Farming Principles, with the goal to reduce the eutrophication of waters and maintain the cultivability of soil in the long term.

More than 180,000 people visited the Fazer Experience Visitor Centre during 2017.

Fazer Belly Friendly Rye took the first prize in the international NutraIngredients Awards 2017.

Our Fazer Cricket Bread, launched in November 2017, received worldwide attention and piqued the interest of curious consumers.

We organised Fazer Foodathon to find new solutions in plant-based food.