2019 was a year of significant strategic steps towards a stronger, more focused and integrated Fazer.

The sale of Fazer Food Services to Compass Group allows us to focus on developing Fazer as an FMCG company.

Kaslink, a Finnish food company specialising in high quality cooking products, drinks and snacks with a focus on Nordic oats was acquired.

We started a 50-million-euro investment in an oat hull-based xylitol factory in Lahti, Finland, supporting our position as a forerunner in value added grain-based products and applying principles of circular economy.

The decision to invest some 30 million euros in expanding our milling business in Lahti, Finland and Lidköping, Sweden will double our oat milling capacity.

The renewed brand positioning Northern Magic. Made Real. was implemented in various touchpoints throughout the Group.

We reinvented the bakery category with products answering consumer wishes, for example, street food and sourdough bread.

The acquisition of Vuohelan Herkku, which was closed in January 2020, makes Fazer the market leader in gluten-free bakery products in Finland.

Fazer Nordi premium chocolates introduced the Fazer brand to consumers in the US.

Fazer joined the Carbon Action project, incorporating the curbing of climate change and carbon sequestration in its Grain Vision.

We invested in food tech both through internal research and development activities and close cooperation with various external partners.

The second internal Innovation Challenge in which Fazer employees came up with new products was organised. The winning team presented an idea for using production surplus and waste material across the company.

Our Fazer Brainhow programme continued to research ways in which nutrition, together with other factors, impacts cognitive capabilities. Studies looked into e.g. nutrient density and the gut-brain axis.