Food promotes well-being in many ways. We at Fazer believe that balance brings well-being. We also understand that individuals look for various means to fulfil their needs at different times. Depending on the occasion, they may wish to take a break, indulge themselves or share food with others. At the same time, consumers are increasingly interested in health, and thus demand clear nutritional information on their food. In addition, more and more people seek out sustainable products and services as well as those that are in harmony with their values.
Fazer aims to provide consumers with a variety of alternatives and opportunities to make balanced choices.
Promoting balance and variety
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission is Food with a purpose. One of the key tasks of our product development work is to create products and services that bring enjoyment for all the senses, be it porridge, bread, oat gurt or confectionery.
At the same time, Fazer strives to help consumers find a balanced and varied diet. To support this effort, we follow the national and Nordic nutritional recommendations and regulations in developing our products. Our sourcing activities focus on procuring ingredients that are safe and traceable. Together with our suppliers, we seek to guarantee the high level of quality and reliability of our ingredients. We are also continuously improving the traceability of the delivery chain of our ingredients.
We see it as our duty to develop our marketing practices and communicate in a responsible and transparent manner about our products, services and brands. Our marketing policy guides our marketing activities, following the framework guidelines set by the International Chamber of Commerce (ICC) for Responsible Food and Beverage Marketing communication, as well as marketing communications principles issued by local self-regulatory organisations.
Collaboration and transparent communication
We communicate openly with our stakeholders on nutrition and other related issues, continuously focusing on improving the transparency and availability of information on our products and services.
One aspect in our communications on health and well-being concerns proper food portioning. Obesity and healthy sugar intake are widespread public health concerns. We want to make it as easy as possible for consumers to make healthy choices, so we supply information about our products, their ingredients and nutritional content.
Packaging is an important means for Fazer to communicate with consumers about health-related aspects. It's our ambition that the candy packaging of Fazer confectionery clearly indicates whether the products are for individual consumption or for sharing.