The food industry is transforming faster than ever before. This transition strengthens consumer trends and creates new expectations. Sustainability and responsibility have become a part of broader expectations, and key considerations when consumers make purchase decisions.
Sustainability is an important strategic theme embedded in everything we do at Fazer, starting from how the company is managed, to our operations and supply-chains, new product innovations and foodtech, marketing and branding campaigns.
To lead the food transition, we need to lead the sustainability and meet the increasing stakeholder expectations. We have analyzed how to best create and enable value and have defined four high-level ambitions that integrate and address current global trends and requests from our stakeholders. Our four new Sustainability Ambitions are:
- Climate and circularity
- Sustainable products and innovations
- Sustainable sourcing
- People and well-being