Stakeholder dialogue
In dialogue with our stakeholders—shareholders, employees, consumers, suppliers, decision-makers, scientists, and non-governmental organisations—we can identify and address the trends that shape consumer behaviour.
Environmental concerns make, for instance, consumers increasingly demand sustainable solutions. Thus, we supply sustainable and healthy plant-based products, helping people to consume in ways that are better for the individual and the planet. We also provide information and resources to promote sustainability work in countries where we operate and beyond.
No one can solve today’s global challenges single-handedly; they require cooperation between stakeholders. We take responsibility as part of a worldwide community and seek common solutions.
We work together with various organisations to improve the well-being of humans and the planet. Together with our stakeholders and partners, we can make a greater impact. We have identified our most important stakeholder groups and outlined several ways to engage.
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Consumers |
Customer service, surveys, restaurant and café materials, websites, social media, packaging, visits |
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Customers |
Meetings and cooperation, newsletters, customer feedback systems, customer events, websites, social media |
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Shareholders |
Regular contact, meetings and events, Annual Review, Sustainability Review, quarterly reports, website, extranet |
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Employees |
Performance Management Process, continuous communication between managers and employees, induction, training, occupational health and safety management system, personnel events, personnel surveys, intranet and other internal channels, theme days, Sustainability Review |
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Suppliers |
Meetings, contracts, supplier requirements, supplier assessments, follow-up actions, partnerships, research, continuous collaboration between sourcing managers and suppliers |
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NGOs and local communities |
Memberships, partnerships, joint projects and initiatives, websites, social media, questionnaires, Sustainability Review |
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Universities and research institutes |
Partnerships, joint R&D projects, knowledge sharing, donations, thesis and job opportunities for students, lectures, excursions |
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Healthcare professionals |
Knowledge sharing, events, lectures |
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Media |
Media releases and events, interviews, websites, social media, visits |
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Authorities and governments |
Regular contact, meetings, memberships, seminars, work groups |