Fazer and the conservation of Amur leopards
Since 1999, Fazer has been donating annually to Korkeasaari Zoo’s campaign to conserve the Amur leopards in the wild. The campaign collects funds to support the wild Siberian tigers and Amur leopards living in the border area between Russia and China.
The Amur Leopard and Tiger Alliance (ALTA) coordinates the funds raised for the conservation projects of the Amur leopards and Amur tigers—and Fazer is the most important supporter of the project.
The overall target for protection work done in zoos is to reintroduce populations into the wild. Different zoos have participated in the conservation of the Amur leopard, including the Korkeasaari Zoo that has had Amur leopards since the end of the 1970s. Animals born in the Korkeasaari Zoo have also been sent to other zoos for breeding.
Thanks to these and other conservation efforts, the Amur leopard’s population (approximately 30-40) is expected to double in coming 15–20 years. On top of that, an additional 30 individuals, now in zoos, will also be established in the wild.