Fazer celebrates Pantteri's 60th anniversary
The story of Pantteri, a member of the Finnish salty liquorice aristocracy, began in 1961 when Chymos brought the Pantteri pastille to market. Pantteri joined the Fazer family in 1993 when we acquired Chymos.
The Pantteri brand is a firm favourite of Finns. Every year, approximately 1.5 million kilos of different Pantteri products are made at the Fazer factory in Lappeenranta.
There have been several variations of Pantteri sweets, including a salty liquorice drop, and a strong and salty liquorice pastille and pastille sweetened with xylitol. But the core of Pantteri remains: a coin-shaped, sugared salty liquorice sweet.
Aimo Vuorinen, the long-term packaging designer of Chymos, designed the Pantteri package. When working on the Pantteri packaging, Vuorinen confused the black panther with the spotted leopard. However, this was a fortunate mix-up that benefitted the Amur leopard (Panthera pardus orientalis).
Since 1999, Fazer has together with Korkeasaari Zoo in Helsinki, given annual donations for the conservation of Amur leopards, which are also known as panthers, in its natural habitats. During the collaboration, the number of Amur leopards in the wild has almost tripled. Still, the species is on the brink of extinction.
To celebrate Pantteri’s anniversary, Fazer decided to double its annual donation to €30,000. The sum was donated to Korkeasaari Zoo on the zoo’s event about big cats, The Night of the Cats.
Conserving biodiversity is essential for future food production. The Amur campaign supports the conservation of wild Amur leopards in the border area between Russia and China. The goal is to preserve biodiversity and reintroduce populations into the wild. Due to poaching, logging, and forest fires, the Amur leopard is one of the world’s most endangered felines.
Zoos have participated in the conservation work of the Amur leopard by breeding and maintaining a healthy and genetically diverse zoo population. Korkeasaari Zoo has been home to Amur leopards since the late 1970s. Also, Korkeasaari Zoo provides environmental education on big cats. “The Amur leopards in zoos are the progenitors of animals to be reintroduced to the wild. We hope that our young Amur leopard couple would be included in the project. Korkeasaari Zoo will also play a crucial part in the success of animal imports to Russia,” says Nina Trontti, Director of Animal Care and Conservation at Korkeasaari Zoo.