Sponsoring principles
Sponsoring is one tool in transforming Fazer into a modern, sustainable food company with a joint direction. Our sponsorships also support our business operations and stakeholder relations.
Eating together is a major theme in our projects. That is why Fazer primarily sponsors the SOS Children’s Villages in Finland, among other projects and organisations.
We also support biodiversity in cooperation with WWF Finland, The Baltic Sea Action Group, The Lake Vesijärvi Foundation, and Korkeasaari Zoo.
Fazer promotes responsible cocoa sourcing as a member of the World Cocoa Foundation. Because holistic well-being is important to us, Fazer is the main partner of Europe’s biggest school sporting event Stafettkarnevalen.
We will develop our business in cooperation with different educational establishments.
With our product donations we want to create joyous moments. Concerning sponsor advertising, Fazer primarily wants to support causes such as sports for the disabled, and recipients like small patient organizations and war veterans.
Where do we sponsor?
We sponsor in our home market around the Baltic Sea, and back projects in countries where our main ingredients, such as cocoa, originate. In addition to national and international initiatives, we support corporate responsibility initiatives where Fazer has facilities.
What we require of our partners
The projects must be in line with our ethical principles, sustainability goals, and UN Sustainability Development Goals.
We do not sponsor
- projects and organisations in conflict with our brand positioning or environmental goals
- projects or organisations for politically and religiously motivated causes
However, in exceptional cases we may sponsor individual sports or sports teams.