Fazer promotes sustainable farming and wants to prevent the loss of biodiversity.

The global production of food has an impact on biodiversity and is one of the major causes of deforestation. Biodiversity refers to the many millions of distinct biological species found on earth, the outcome of four billion years of evolution. It underpins the health of the planet and has a direct impact on all our lives, providing us with food security, clean water and air. Climate change, pollution, the changing use of land, eutrophication, acidification, deforestation, and overfishing all affect biodiversity.

Fazer's Goal of 100% sustainably sourced is an important part of supporting biodiversity and sustainable farming. Fazer collaborate with WWF Finland to secure and preserve biodiversity. We want to better identify and affect the environmental impacts in our supply chain and support sustainable choices with our products and services. 

Sustainable farming

Our consumers and customers are increasingly concerned about the sustainability of food production, and where the ingredients and raw materials come from. Fazer acknowledges the challenges posed by environmental and social issues in our supply chain. For many years, Fazer Group Procurement has worked to make our value chain traceable and raise its responsibility in sourcing essential raw materials like cocoa, palm oil, fish and grain. 

Fazer wants to purchase grain and grain products which have been grown with consideration to the best practises from an environmental point of view. Fazer's long-term vision is to minimise, for its part, the nutrient load of the water system caused by the production of arable crops in our home market area. Fazer wants to increase and promote, in cooperation with the farmers, the utilisation of sustainable production methods.

Fazer Sustainable Grain Farming Principles

Fazer Grain Vision is developed to fulfill Fazer’s Sustainable Grain Farming Principles. Fazer’s Sustainable Grain Farming Principles serve as a basis for active sustainability cooperation with farmers. The principles aim at minimising eutrophication and the use of chemicals while supporting resource efficiency and productivity. The Fazer Grain Vision is part of Fazer’s Baltic Sea commitment. In 2016, Fazer Bakery in Sweden and Finland set a target that all grain used in consumer goods shall fulfil the Fazer Grain Vision principles by 2025.

Tackling the deforestation challenge

Deforestation is a major cause of climate change, causing loss of habitat to animal and plant species as well as flooding and soil erosion. Deforestation also threatens the livelihoods of people who receive their food and income from forests.

The main raw materials causing deforestation and used by Fazer were identified; attention will be paid in particular to the responsible use of palm oil, direct and indirect soy use and pulp and paper-based packaging in Fazer’s operations. Fazer aims to tackle the deforestation challenge by ensuring that its raw materials are purchased from sustainable sources where human and labour rights as well as land tenure rights are respected. Fazer aims not to purchase raw materials from areas with high conservation value, primary forests, areas that require conversion of natural vegetation or from sources that create harmful pressures on natural ecosystems.