The two seasoned Finnish yachtsmen, John Blässar and Markus Mustelin, will face quite a challenge in December: they will be taking turns rowing in two-hour shifts around the clock for 40–50 days, racking up a total of 4,800 kilometres. Fazer is sponsoring the pair’s ambitious goal to raise 100,000 euros for the Baltic Sea by rowing across the Atlantic.
One of the most important factors for the success of a rowing competition is an optimal nutrition programme, as one rower’s total daily energy need is 5,000–6,000 kcal. The pair will be assisted by Fazer’s product development and nutritional specialist.
“We will guide them in nutrition-related questions and in planning their nutrition programme. We will even be developing new products for the race’s challenging conditions. The most important thing is to ensure a high energy density and convenient meals. The objective is to build a varied programme with great-tasting nutrition to support the rowers’ performance,” says Marika Laaksonen, Lead in Health at Fazer Lab.
The Fazer Experience Visitor Centre will give examples of the rowers’ nutrition programme, and later in the autumn, it will host an event in which the food is packed for the race.
The rowing pair aims to raise 100,000 euros for the Baltic Sea
Fazer wants to play its part in reducing the environmental impacts on the Baltic Sea region through its Baltic Sea Commitment and the Carbon Action project. Supporting the Two Rowing Finns team is well aligned with the sustainability strategy.
“We want to draw attention to the serious situation of the Baltic Sea in cooperation with Fazer and other cooperation partners,” John and Markus of the Two Rowing Finns team say.
Follow the preparations for the competition: