Finnish rye bread became an essential part of the company’s bakery operations in 1958 when Fazer bought the Oululainen bakery.
The large assortment of Oululainen had two distinctive products: their traditional Finnish rye bread and rye crisps. And they are as popular as ever.
At first, Fazer had its bakery shops in Helsinki. In 1952, Fazer began to deliver fresh bread to retail stores.
Innovations are important to bakery operations. Fazer introduced Finland’s first sliced and packed toast to retail in 1966. At that time, toasters became a popular wedding gift for newly-wed couples.
Still today, much effort goes into developing and researching rye products and ingredients made of rye.