Our ambition is to grow throughout Northern Europe and selectively beyond it with desirable, meaningful brand experiences in growing categories. We invest in the development and renewal of our brands based on deep consumer insight and research.
Reflecting our mission, vision and strategy, our brand portfolio is built around consumers and their needs. Our brands have clear roles and serve a wide variety of consumer needs and motives. The approach of using multiple brands enables a flexible way of working with differentiated brand positioning across different markets. Our brand value chains are managed in a responsible way and we encourage consumers to consume more wisely.
Consumers that appreciate honesty, purity and great taste, living a contemporary lifestyle with an open mind, are the ones who will find their perfect match in the Fazer portfolio of brands. These people value brands and high quality. Our key channels for reaching consumers are retail, restaurants, bakery shops, cafés and online, where we always strive to encourage people to express themselves through our brands and to share and recommend.
We want to win over new people and, at the same time, maintain and improve our connection with existing customers. We will evolve with our consumers while staying true to our values and who we are. We are 15,000 brand ambassadors, each creating brand experiences every day.
Understanding human behaviour is of high importance when we want to inspire people to enjoy the moment. People today require tailored brand experiences for all the senses. We create meaningful brand experiences for consumers who make purpose-based choices. Our way of utilising data helps us reach the people who crave for our brands. Our ambition is to increase our understanding through both data and dialogue.
With over 70 brands in our brand portfolio, people are sure to find the brand with the perfect fit to their needs. The revolutionary Fazer Cricket bread for food pioneers, a heart-shaped box of Fazer Geisha chocolate for a loved one, a brain-friendly lunch with colleagues at a Fazer Food & Co restaurant, a family breakfast to remember at Gateau or a Froosh smoothie to drink on the go – we create meaningful brand experiences for everyone to enjoy.
Fazer Fanipala - Fazer Carneval - Fazer Domino - Fazer Jaffa - Fazer Pätkis - Fazer Kismet - Fazer Fazerina - Fazer Jim - Fazer Da Capo - Fazer Suffeli - Fazer Kina - Fazer Susu - Fazer Amerikan Pastill - Fazer Fami - Fazer Liqueur Fills - Fazer Julia - Fazer Avec - Fazer Fazermint - Fazer Present - Fazer Wienernougat - Fazer Pantteri - Fazer Ässä - Fazer Aarrearkku - Fazer Omar - Fazer Re-Mix - Fazer Pihlaja - Fazer Salmiakki - Fazer Fazerin Parhain - Fazer Lontoo Rae - Fazer Pax - Fazer SuperSalmiakki - Fazer Tyrkisk Peber - Fazer Pectus - Fazer Eucalyptus - Fazer Xylimax - Fazer Puikula - Fazer Real - Oululainen Reissumies - Hlebnyi Dom Herkules - Hlebnyi Dom Yagodnoe Lukoshko - Fazer Healthy Energy - Fazer Burge - Fazer Must - Fazer Finest - Fazer Kodusai - Fazer Dziva - Fazer Garda - Druva Makon Maize - Gardesis Jore - Hav a Java - Wicked Rabbit