Our Fazer Group renewal team was present at the Upgraded Life Festival in late April and got the chance to hear inspiring talks and have interesting discussions around topics of health and well-being. One of the highlights of the event was also when Fazer Group’s Head of Renewal, Päivi Juolahti, challenged a great mix of experts to discuss the future of workplace well-being in a roundtable discussion. Together with participants with expertise areas ranging from behavioural science and brain research to new health and wellness tools and services, we managed to find five themes defining future workplace well-being. As a player serving a vast amount of lunches in business parks and workplaces all over the Nordics, we saw this as an important area to tackle and discuss.


As the nature of work has changed and will change more in the future, participants agreed that more of a connection between the brain and the body is needed in future workplace well-being solutions. This view was triggered by the fact that brains are under more strain than before as work tasks have become abstract and non-specific working hours make it challenging to fully let go of the work mindset. The importance of developing the mind side of one’s well-being was also emphasized, as it was viewed that there are a lot services and products already available that tackle the physical side. However, one should always remember that mental and physical well-being go hand-in-hand and should be treated as a whole – after all you usually cope better mentally when you are physically fit.


Another attribute that was emphasized in the discussion was the fact that well-being should be seen as personal – taking into account the individual perspectives, as especially when it comes to tools – one size doesn’t fit all. A non-personalized approach may not thus be engaging and inspiring enough.


Especially participants with knowledge on behavioural science and health behaviour emphasized the importance of mentoring and peer support in guiding successful workplace well-being initiatives. Additionally, the role of company management was brought up as important in enabling well-being through acts of trust and flexibility. It was noted that successful companies nowadays are human companies, where communications are recognized as an essential tool for learning and guiding – also in encouraging well-being at workplaces. The mentoring aspect as such could serve as a new way of interaction in well-being services. When designing workplace well-being elements, it is however also crucial to discuss accessibility in different touch points, as some elements may be better conducted alone – some together. Those with most inhibiting factors for self-care behaviour that promotes well-being actions, would benefit from the mentoring option.


When looking at future workplace well-being solutions, participants saw that there is great business potential in preventive well-being services as opposed to treating of illnesses when encountered. The traditional health and well-being solutions were viewed to usually take a more reactive approach, e.g. changing lifestyles to combat obesity. Proactive tools then again were seen to have potential to bring more value for both the employer and the employee as well as for the society in the long run.


Although work is transforming in a way, which makes the measuring and tracking of working hours and productivity more challenging in organizations, people are measuring themselves more than ever before. This insight triggered a discussion on the importance of physical and mental trackers as part of well-being solutions to provide employees with sufficient information to enhance their well-being.


What do you see as important in future workplace well-being? Feel free to give us feedback at brainfood@fazer.com and join the discussion. We will also continue with this intriguing topic at Suomi Areena in Pori, so follow our updates to learn more! #fazerbrainhow